World’s Biggest Brands Continue to Enrich our Lives

A brand is much more than a company’s logo or picture. It is the sum total of people’s perception of a company’s customer service, reputation, advertising, profitability and its future earning potential. A positive brand image creates a sense of unity within the organization and helps its customers grasp what the business is all about and what they can expect from the organization as well as its products and services.

Brand improves recognition

One of major components of your brand is your logo. Think of how instantly recognizable are the logos of world’s biggest brands like Apple, Google, Samsung, McDonalds, Coca Cola, etc. It is therefore important for organizations new in the marketplace to take this aspect seriously as their logo will be on every piece of correspondence and advertising. As your organization grows and your brand value improves, the logo associated with it could prove to be a powerful communication tool through which consumers would connect and engage with your business.

Branding strategy

World’s most valuable brands became truly valuable by incorporating a strong brand strategy in their overall marketing plan. Organizations well aware of their target audience and their unfulfilled needs and requirements find themselves uniquely positioned to make their presence felt with their superior quality products and services. The product range and service package associated with a company closely resembles their corporate brand. This helps to create a positive image of the company.

Branding is of utmost importance for an organization to remain ahead of its competitors in the market place. Knowledge about world’s most valuable brands is equally important for consumers as it assures them of constant availability of high-quality products and services in the marketplace. Keeping this factor in mind United Research presents a list of world’s greatest brands and leaders. This highly revered list prepared by a competent team of experts does an excellent job of recognising top brands of the world and the value they bring to their consumers.